Services
Unlocking Your Business Potential
At MRD India, we offer a comprehensive range of services designed to unlock your business potential and drive sustainable growth. Our expert team combines industry knowledge, innovative methodologies, and data-driven insights to deliver tailored solutions that address your unique business challenges.
Explore our services below:
How can we help you?
1. Market Research & Analysis
Gain valuable insights into market trends, consumer behavior, and competitive landscape to make informed business decisions. Our market research and analysis services include:
- Consumer Survey
- Demand Analysis
- Customer Insight
- Market Audit
- Media Research
- Concept Testing
- Ad Research
- Ethnographic Research
2. Brand Promotion
Enhance brand visibility, engagement, and loyalty through targeted marketing campaigns and impactful brand strategies. Our brand promotion services include:
- In-Shop Promotion
- Rural Promotion
- Van Promotion
- Roadshow
- Consumer Connect
- Events
3. Growth Strategy Consulting
Develop effective strategies and plans to drive sustainable growth, expand market presence, and maximize profitability. Our growth strategy consulting services encompass:
- Strategic Planning
- Market Expansion Strategy
- Product and Service Portfolio Optimization
- Market Entry and Expansion
- Pricing Strategy
- Revenue Generation
How We Work
01.
Understanding Your Business
We take the time to thoroughly understand your business, industry, goals, and challenges.
02.
Research and Analysis
We conduct in-depth research and analysis to gather relevant data and insights.
03.
Strategy Development
Based on the findings, we develop customized strategies and solutions tailored to your specific needs.
04.
Implementation and Execution
We support you in implementing the strategies and initiatives, providing guidance and support throughout the process.
05.
Monitoring and Evaluation
We continuously monitor and evaluate the progress, making necessary adjustments to ensure success.
A Few of Our Projects
Experience: Research(Major):
- Market pulse study for OTC production Eastern India & Northern India
- Pulse study on Cellphone Service Providers for an Indian global telecommunications services company
- Study on potentiality of packaged organic milk in Kolkata – Pre-launch
- Potentiality of Day Boarding School for a privately owned school
- Market assessment studies like: organic farming products, bottled drink water plant, paper cup manufacturer, educational institute, petrol pump, app development for ambulance booking, online booking platform of 'purohit' for various social ceremonies
- Study on Dairy Products in Jamshedpur for a Dairy Company of Jamshedpur
- Audit of plywood selling outlets in Kolkata & Greater Kolkata for a popular and leading plywood brand
- Readership study on Dailies andPeriodicals
- Listenership study for FM channels in Kolkata, Mumbai andGoa
- Market Assessment study of private & Government healthcare sector, educational institutes, and entertainment sector
- Study on HMV & ADVTyres, TMT Barpan India, PVC pipes
- Study on quarry workers in Jharkhand andWest Bengal
- Socio Economic status of Auto Rickshaw Driver & Owner
- Primary & secondary data analysis on feminisation in farming on behalf of an International University
- Perception study on Howrah Station amongst commuters
- Primary & secondary data analysis on black stone quarry workers for an International University
- Study on social sustainability of residents residing in High-rise and Low-rise building in Kolkata
- Study on Toilet in ODF& Non ODF villages in West Bengal for a Management project
- Survey on water used by middle class households in Kolkata
- Study on Out-of-HomeSignage all India & Safety study on Footbridge & Traffic Consoles in Kolkata- for India's one of the front-line O-O-H Media Owners
- Study on OTS (Opportunity to See)for Outdoor Advertisement (panIndia)
- Ad concept study pre & post release for a super-specialty hospital in Kolkata
- A study on Deocha Pachami Coal Mine area in Birbhum, West Bengal
- Research project in North Bengal for an upcoming tea brand to gain insight into the potential market for a new brand of tea and the consumption habits of tea drinkers
- The social and economic impact of ‘SWACCHBHARAT ABHIYAAN’ on rural women in India (Study with focus on villages in West Bengal)
- Market survey across customer segments in the cement commodity market to analyse the factors influencing the purchase of premium products
- Informal labour in the coal region of West Bardhhaman in West Bengal, India: mapping the various informal labour arrangements and the labouring conditions in the coal commodity network
Experience: Promotion(Major)
- GSM Multimedia Cell phone (pan India)
- Campaigning for small passenger and goods carrier vehicle
- Campaigning for OTC Products
- For FMCG products like Detergents, Soaps,Toothpaste etc. (pan India)
- Campaign for Global Credit Card
Recent Projects:
- Market survey to assess the potentiality of open-up restaurant (Casual Dining with Bar + Cloud Kitchen) on VIP Road, Kolkata
- Market feedback study on unbranded frozen chicken, prawn and Pork Market in Guwahati, Shillong
- Market study on bought leaf factories in Darjeeling foot hills,the terai and the plains of North Bengal
- Studyon LED Bulb Market in North Bengal, WestBengal
- Campaign for Global Credit Card
- Market assessment on medical oxygen market in Kolkata
- Brand Name Testing for Retail Bakery Shop
- Study on branded ghee market in Kolkata
Our Clientele
to name a few…
Ready to unlock your business potential and drive sustainable growth?
Contact our team of experts to discuss your specific needs and find out how MRD India can help you achieve your business objectives.